SIFTMedia has been generously assisted in our mission by the support of the Independence Public Media Foundation. We wholly support their name change to the People’s Media Fund (PMF) and new branding which better encapsulates what the fund stands for and represents.
The Independence Public Media Foundation is proud to reintroduce itself as the People’s Media Fund (PMF) to its grantees, funding partners, and the Greater Philadelphia communities the fund supports.
The fund worked with Message Agency, a local digital agency, to develop its new brand and name change. The name “People’s Media Fund” captures the organization’s goal of being a foundation for the people. A practice reflected in the ways the fund aims to democratize philanthropy and media through community-led grantmaking and by supporting community-owned and -led media and media-making that fuel movements.
“The People’s Media Fund affirms our commitment to transparency and fostering spaces of belonging, collaboration, and imagination as we all work toward a liberatory future,” said PMF President Molly de Aguiar. “Our new name holds us accountable to our responsibility to share power with communities whose stories have too often been overlooked or suppressed, and whose calls for justice and equity demand to be heard.”… LEARN MORE